作为您的业务合作伙伴，MAD学院能够在学习过程的每个阶段重视每种团队成员，并提供量身定制的解决方案，以深度和可持续的方式吸引参与者。
面对知识愈加丰富、变化愈加迅速的顾客，销售团队能够持续保持适应性对于他们作为您品牌日常大使的角色至关重要。
这种适应性的基础不仅源于强大的零售和客户文化，而且还源于由绩效和销售能力表现出的移情与影响力等技能的组合。这一切都由对品牌及其价值的归属感而激发。
我们的服务针对客户的具体情况和优先级进行个性化设计，以“混合”形式结合数字化、面对面、指导模式以分为三个学习阶段的整体方法展开：
明确要达成的目标
了解未来的学习者
开发最令人信服的内容
围绕共同目标激励所有人
根据学习者的不同情况选择最佳教学方法
组织和/或协助培训课程
鼓励制定具体的行动计划与路线图
亲身与学习者互动
评估认同感与取得的技能
锁定知识
协助部署
MAD Network
7, rue du Quatre-Septembre 75002 Paris, France
+33 (0)1 44 82 04 75
SAS au capital de 40 000€
RSC Paris B 514 324 763
Directrice de la publication : Delphine VITRY.
Responsable de la Rédaction : Jean REVIS.
Hébergement sur les serveurs de la société OVH
2 rue Kellermann, 59100 Roubaix Cedex 1, FRANCE
Développement : Graphite Multimédia
/ Joined MAD in 2017, works for clients such as Lavinia, SKP, Chanel, Audemars Piguet…
/ Chanel: Boutique Royale / Watches & Fine Jewelry – Product Marketing / Fashion Europe – Client Marketing
/ EMLyon, East China Normal University in Shanghai specializing in Luxury
/ 5 years with MAD after 10 years in Strategy Consulting
/ In charge of MAD’s missions for La Samaritaine, Unibail, SKP (Beijing), Van Cleef & Arpels, De Beers, Lanvin, Chanel…
/ HEC Paris
/ Works with many clients, has recently grown a specific taste for shopping malls, department stores and China
/ Before MAD, 15 years of operational and strategic consulting as a partner in two leading consultancies
/ HEC Paris
/ Recently joined the MAD Academy to support the development of learning contents and blended formats and to manage its e-learning platform
/ Chanel (Marketing Services & Digital Fashion Europe / Marketing Events & CRM Fashion Dubai) and Hermès (Leather Goods Product Training)
/ IÉSEG School of Management (Paris), Koç University (Istanbul)
/ Joined MAD in 2017, in charge of MAD members well being
/ High organizational & administrative skills: booking, logistic, details, budget monitoring, event followup, goodies idea, health & fitness advice…
/ L’Oréal Cosmétique Active, Nestlé Health/ Galderma International
/ Institut Supérieur de Gestion aka ISG Paris
/ Before MAD, 20 years of experience, 10 within LVMH in retail: Co-Director of Louis Vuitton’s architecture department and Director of Céline’s Architecture and Visual Merchandising department
/ Since MAD creation, Delphine never stopped putting talent development at the heart of MAD expertise. She is personally involved in leading Retail and Luxury classes to various business schools (EM Lyon, HEC, ESSEC, EIML, IFM)
/ EM Lyon, Dauphine
/ Joined MAD 6 years ago, works for clients such as Cartier, Richemont, Fauchon, LVMH Fashion Group and Marc Jacobs
/ 14 years experience in Retail and Merchandising, 8 years within LVMH (financial controller, store manager and merchandising manager)
/ HEC Paris
/ 15 years of experience in luxury, 10 within LVMH: Europe Marketing Director & Board Member of Parfums Christian Dior. Founder of 2 jewellery brands
/ Thanks to a certain knowledge in the beauty sector, has given out trainings for YSL, Shiseido but also LVMH fragrance brands.
/ HEC Paris, London School of Economics
/ Joined MAD in 2017, works for clients such as Chanel
/ 18 year-experience in management consulting in France and abroad (US, Brazil, Germany) within Kea&Partners and Gemini Consulting
/ Neoma
/ Joined MAD 5 years ago
/ 12 years’ experience in recruitment, coaching and career management in the Retail industry, former architect
/ ENSA Paris Val de Seine & CNAM
/ Joined MAD Talent in 2017 as Partner. She spent 10 years with Jouve & Associés as Consultant and Principal, when she specialized in top management and experts recruitment in retail, consumer goods and luxury sectors. 16PF certified, she has been working on assessment programs, both individual and collective, in partnership with coaches.
/ A business school graduate (ESCP, 1995), Céline Gigon started her career in investment banking (M&A and structured finance) before a family expatriation in China where she worked in entrepreneurial ventures in tourism and events.
/ A rejoint MAD en 2017, précédemment chef de produit au sein du groupe L’Oréal, chef de développement clientèle et stratégie chez Tiffany & Co. et conseillère de vente chez Kenzo
/ A formé plus de 80 professionnels de vente sur le cérémonial de vente de clientèles spécifiques
/ ESSEC
/ Joined MAD in 2017 to set up the MAD Academy aiming at valuing, nurturing and challenging all Customer experience direct or indirect actors
/ Started in big groups like Arthur Andersen, Unibail-Rodamco and Eurosport, mostly in business planning & finance functions, and then specialized in business development and entrepreneurial projects in France (transformation of a business school – EDC Business school), Japan and China with education & globalization as red thread
/ HEC Paris
Ré-enchanter vos équipes autour des valeurs de votre Maison.
Nos consultants MAD Academy vous accompagnent dans la conception et la facilitation de séminaires inspirationnels (pédagogie novatrice, utilisation d’analogies, appel à des experts…), menant à la mise en place des plans d’action personnels et collectifs.
Nourrir vos équipes avec la culture du Luxe.
Nos consultants MAD Academy vous accompagnent dans la conception et la réalisation de Retail Tours « sur-mesure » pour des moments de partage des « best practices » de la culture retail et des codes du Luxe.
Accélérer vers une nouvelle ambition pour votre Maison.
MAD Academy propose des méthodes d’accompagnement et de l’ingénierie pédagogique pour la mise en place de sujets d’accélération stratégiques (CRM, Clienteling, Clientèle locale, Omnicanalité, Animation de network,…) ainsi que pour des sujets d’expérience client (Selling Ceremony), via le parcours de changement de mind-set et le développement de contenu.
@ MAD / Mets en place le projet « MAD Academy » souhaitant valoriser, nourrir et challenger les acteurs directs et indirects de l’expérience client. SUPER POUVOIR / N’a pas développé de syndrome ‘Lost in Translation’ durant ses 10 années passées en Asie ! AVANT / HEC Paris puis plusieurs projets liés à l’éducation, au recrutement, a la mobilité des ressources dans des univers très changeants et multiculturels (France, Japon, Chine). Une des rares femmes étrangères au board d’une société japonaise. ET AUSSI / Fan de la vie de famille nombreuse !
@ MAD / Aide les clients de MAD à replacer le client au centre de leur stratégie retail. SUPER POUVOIR / Une vision au rayon X capable de déceler les comportements et anticiper les désirs de chaque client. AVANT / EM Lyon, East China Normal University Shanghai, Chanel Horlogerie Joaillerie puis Mode, Marketing Produit et Client. ET AUSSI / Passionnée de bistronomie, son unité de mesure est le prix d’un menu dans une des meilleures tables du Fooding.
@ MAD / A la Mad Academy, contribue à former l’ensemble des talents du Luxe et du Retail selon leurs besoins, leurs envies et leurs préférences. SUPER POUVOIR / A peur de faire des envieux en les listant, tant elle en a… AVANT / Sciences Po, UCI et Dauphine, puis 8 ans à l’APM, organisme de formation pour dirigeants de PME/PMI et ETI. ET AUSSI / Le marathon de Paris en 2020 si sa motivation reste intacte !
@ MAD / A rejoint la MAD Academy pour soutenir l’activité de développement de contenus pédagogiques et pour gérer sa plateforme e-learning. SUPER POUVOIR / Arrive aussi bien à s’adapter aux petites boutiques des rues escarpées d’Istanbul qu’aux gigantesques malls luxueux de Dubaï. AVANT / IÉSEG School of Management (Paris), Koç University (Istanbul), Chanel (Marketing Services & Digital Mode Europe / Marketing Events & CRM Mode Dubaï) et Hermès (Formation Maroquinerie). ET AUSSI / Pratique le grand écart intergénérationnel entre des heures à broder un canevas à tête de labrador ou inventer des hashtags sur Instagram.
Re-enchant your teams around the values of your Maison.
Our MAD Academy consultants support you in the design and facilitation of inspirational seminars (innovative pedagogy, use of analogies, calling on experts, etc.), leading to the implementation of personal and collective action plans.
围绕品牌的价值观重振您的团队。
我们的MAD学院顾问陪伴您设计并组织鼓舞人心的研讨会（创新的方法、类比的运用、邀请专家等），落实每名团队成员和集体的行动计划。
Nourish your teams with the Luxury culture.
Our MAD Academy consultants support you in the design and implementation of “tailor-made” Retail Tours for moments of sharing the “best practices” of retail culture and Luxury codes.
为您的团队补充奢侈品文化。
我们的MAD Academy顾问会为您设计和实施“量身定制的”零售之旅，以分享零售文化和奢侈品行业行为方式的“最佳案例”。
Accelerate towards a new ambition for your Maison.
MAD Academy offers support methods and educational conception in the implementation of strategic acceleration topics (CRM, Clienteling, Local clientele, Omnichannel, Network animation,… ..) as well as in the client experience topics (Selling Ceremony), via the mind-set change path and content development.
加速实现您品牌的新目标。
MAD学院通过思维方式改变路径及内容开发，为战略发展提速相关主题（CRM、客户服务、本地客户、多渠道零售、零售网络管理等）及顾客体验相关主题（销售仪式）提供方法支持与培训流程建构。
@ MAD / Sets up the « MAD Academy » aiming at valuing, nurturing and challenging all Customer experience direct or indirect actors. SUPERPOWER / Didn’t experienced the ‘Lost in Translation’ syndrome during her 10-year-long stay in Asia! BEFORE / HEC Paris then several entrepreneurial projects linked to education, recruitment and people mobility in highly changing and multicultural environments (France, Japan, China). One of the rare women members of the Board of a Japanese company. AND ALSO / Big fan of extended family!
@ MAD / Sets up the « MAD Academy » aiming at valuing, nurturing and challenging all Customer experience direct or indirect actors. SUPERPOWER / Didn’t experienced the ‘Lost in Translation’ syndrome during her 10-year-long stay in Asia! BEFORE / HEC Paris then several entrepreneurial projects linked to education, recruitment and people mobility in highly changing and multicultural environments (France, Japan, China). One of the rare women members of the Board of a Japanese company. AND ALSO / Big fan of extended family!
@ MAD / Helps MAD clients to place the clients' needs at the heart of their retail strategy. SUPERPOWER / An X-Ray Vision enabling her to detect behaviours and anticipate every client’s desire. BEFORE / EM Lyon, East China Normal University Shanghai, Chanel Watches & Fine Jewelry then Fashion, Product and Client Marketing. AND ALSO / Passionate about “bistronomie”, her measurement unit is the price of a menu in one of the Fooding best tables.
@ MAD / Helps MAD clients to place the clients' needs at the heart of their retail strategy. SUPERPOWER / An X-Ray Vision enabling her to detect behaviours and anticipate every client’s desire. BEFORE / EM Lyon, East China Normal University Shanghai, Chanel Watches & Fine Jewelry then Fashion, Product and Client Marketing. AND ALSO / Passionate about “bistronomie”, her measurement unit is the price of a menu in one of the Fooding best tables.
@ MAD / At Mad Academy, contributes to training talents from Retail & Luxury Industry, according to their preferences, willing and motivation. SUPERPOWER / Has so many that she can’t tell without making jealous ones. BEFORE / Sciences Po, UCI et Dauphine, then 8 years at APM, a training organization for CEOs. AND ALSO / Paris Marathon in 2020, if she manages to keep her will undamaged!
@ MAD / At Mad Academy, contributes to training talents from Retail & Luxury Industry, according to their preferences, willing and motivation. SUPERPOWER / Has so many that she can’t tell without making jealous ones. BEFORE / Sciences Po, UCI et Dauphine, then 8 years at APM, a training organization for CEOs. AND ALSO / Paris Marathon in 2020, if she manages to keep her will undamaged!
@ MAD / Joined the MAD Academy to support the development of learning contents and blended formats and to manage its e-learning platform. SUPERPOWER / Can just as easily navigate through the winding streets of Istanbul to the vast luxury malls of Dubai. BEFORE / IÉSEG School of Management (Paris), Koç University (Istanbul), Chanel (Marketing Services & Digital Fashion Europe / Marketing Events & CRM Fashion Dubai) and Hermès (Leather Goods Product Training). AND ALSO / Practices hobbies for all ages, from spending hours embroidering a labrador face tapestry to inventing hashtags on Instagram.
@ MAD / Joined the MAD Academy to support the development of learning contents and blended formats and to manage its e-learning platform. SUPERPOWER / Can just as easily navigate through the winding streets of Istanbul to the vast luxury malls of Dubai. BEFORE / IÉSEG School of Management (Paris), Koç University (Istanbul), Chanel (Marketing Services & Digital Fashion Europe / Marketing Events & CRM Fashion Dubai) and Hermès (Leather Goods Product Training). AND ALSO / Practices hobbies for all ages, from spending hours embroidering a labrador face tapestry to inventing hashtags on Instagram.
@ MAD / Accompagne les clients MAD dans la digitalisation de leurs modules de formation. SUPER POUVOIR / Concevoir un parcours e-learning à la vitesse de l’éclair, sans jamais oublier la pause goûter. AVANT / Paris School of Business, University of Westminster, LIM College, Gucci, CHANEL. ET AUSSI / Londonienne de cœur, amoureuse de l’Italie et passionnée de nourriture : capable de mixer burrata, sushi, risotto et babka au cours d’un même repas.
@ MAD / Helps MAD clients in the digitalization of their training modules. SUPERPOWER / Can create an e-learning course at the speed of light without ever forgetting the snack break. BEFORE / Paris School of Business, University of Westminster, LIM College, Gucci, CHANEL. AND ALSO / Londoner at heart, lover of Italy and passionate about food: able to mix burrata, sushi, risotto and babka in the same meal.
@ MAD / Helps MAD clients in the digitalization of their training modules. SUPERPOWER / Can create an e-learning course at the speed of light without ever forgetting the snack break. BEFORE / Paris School of Business, University of Westminster, LIM College, Gucci, CHANEL. AND ALSO / Londoner at heart, lover of Italy and passionate about food: able to mix burrata, sushi, risotto and babka in the same meal.
@ MAD / Accompagne les clients de MAD Academy dans l’élaboration de stratégies learning impactantes et le développement de leurs contenus pédagogiques. SUPER POUVOIR / Story-teller incarnée, trouve les détails qui font la différence et raconte votre histoire avec passion et émotions. AVANT / Un parcours Parfums & Cosmétiques : Coty, Sisley, Givenchy, Nocibé. Skema Business School. ET AUSSI / Adepte de musiques rythmées et d’asanas : assure la parfaite transition entre tempos électroniques et salutations au soleil.
@ MAD / Supports MAD Academy clients in defining efficient learning strategies and pedagogical contents development. SUPERPOWER / Embodied story-teller, finds the details that make the difference and tell your story with passion and emotions. BEFORE / A Fragrances & Cosmetics journey: Coty, Sisley, Givenchy, Nocibé. Skema Business School. AND ALSO / Rhythmic musics and asanas lover: ensure the perfect transition between electronic tempos and sun salutations.
@ MAD / Supports MAD Academy clients in defining efficient learning strategies and pedagogical contents development. SUPERPOWER / Embodied story-teller, finds the details that make the difference and tell your story with passion and emotions. BEFORE / A Fragrances & Cosmetics journey: Coty, Sisley, Givenchy, Nocibé. Skema Business School. AND ALSO / Rhythmic musics and asanas lover: ensure the perfect transition between electronic tempos and sun salutations.
@ MAD / Porte la practice transformation learning, et accompagne ses clients pour devenir des champions de la customer experience. SUPER POUVOIR / Une curiosité débordante. AVANT / 15 ans d’expérience internationale dans le luxe (Italie, US, UK, France) avec double compétence marque et distribution, et une spécialisation dans l’omnicanal et la CX. A travaillé chez Richemont, Galeries Lafayette, Swarovski, The Watches of Switzerland Group. ET AUSSI / Italienne avec une touche frenchie (et suisse allemande). Serial-lectrice, aime voyager dans des pays lointains au fil de ses lectures, ou au sens propre avec sa petite famille de globetrotteurs.
@ MAD / In charge of the transformation learning practice, she supports her clients to become CX champions. SUPERPOWER / Curious and enthusiast “learning animal”. BEFORE / 15-year international experience in the luxury sector (Italy, US, UK France), double expertise in brand and retail, and a specialization in omnichannel and CX. Worked at Richemont, Galeries Lafayette, Swarovski, The Watches of Switzerland Group. AND ALSO / Italian with a French (and Swiss German) twist. A serial-reader who loves to travel to faraway countries with her little family of globetrotters.
@ MAD / In charge of the transformation learning practice, she supports her clients to become CX champions. SUPERPOWER / Curious and enthusiast “learning animal”. BEFORE / 15-year international experience in the luxury sector (Italy, US, UK France), double expertise in brand and retail, and a specialization in omnichannel and CX. Worked at Richemont, Galeries Lafayette, Swarovski, The Watches of Switzerland Group. AND ALSO / Italian with a French (and Swiss German) twist. A serial-reader who loves to travel to faraway countries with her little family of globetrotters.
@ MAD / Participe au développement de la MAD ACADEMY et de sa Dream Team, pour proposer à nos clients une expérience apprenante pleine d’émotion. SUPER POUVOIR / Imagine de nouvelles façons d’apprendre grâce à son addiction à la méditation et à la pratique d’activités artistiques. AVANT / MBA Luxury Brand Marketing et Certifications internationales en Formation Professionnelle. Plus de 15 ans d’expérience en Ingénierie Pédagogique et Développement des connaissances à l’international (USA, France, Italie) pour des cabinets et groupes tels que Arthur ANDERSDEN ou L’OREAL Luxe. ET AUSSI / Passionnée par les savoir-faire du luxe, est le fondateur du Blog « Luxe & Savoir-Faire ».
@ MAD / Participates in the development of the MAD ACADEMY and its Dream Team, to offer an Emotional Learning Experience to our customers. SUPERPOWER / Imagine new ways of learning thanks to her Meditation and Art practices addiction. BEFORE / MBA in Luxury Brand Marketing and International Learning Certifications. More than 15 year experience in Learning Design and Knowledge Development at the international level (USA, France and Italy) for companies such as Arthur ANDERSEN or L’OREAL Luxe. AND ALSO / MAD in love with the luxury craftsmanship, is the founder of the “Luxe & Savoir-Faire” Blog.
@ MAD / Participates in the development of the MAD ACADEMY and its Dream Team, to offer an Emotional Learning Experience to our customers. SUPERPOWER / Imagine new ways of learning thanks to her Meditation and Art practices addiction. BEFORE / MBA in Luxury Brand Marketing and International Learning Certifications. More than 15 year experience in Learning Design and Knowledge Development at the international level (USA, France and Italy) for companies such as Arthur ANDERSEN or L’OREAL Luxe. AND ALSO / MAD in love with the luxury craftsmanship, is the founder of the “Luxe & Savoir-Faire” Blog.
