At MAD, we are convinced that talent is the real engine of success for a brand. Complementary to MAD Strategy,
MAD Academy is the firm’s Transformation Learning practice, a true business partner activating the levers of change and performance with your teams and making possible the accelerated implementation of your strategies.

Our team consists of 4 consultants with international expertise in retail, Luxury and training.

The only Luxury pure player in consulting, we are fortunate to work in all categories of the sector and to support our clients in Europe, North America and Asia, with a particular focus on China.

*The process of deep, constructive, and meaningful learning that goes beyond simple knowledge acquisition.


MAD Academy accelerates your strategies with “tailor-made” formats, engages and values each member of your team, at each stage of the learning process

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